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News & Updates

leadership

Four Takeaways From PRfect Pitch Interview with Editor at PRNews, Seth Arenstein

PRfect Pitch focuses on…


by NRPR Group

Four Takeaways From PRfect Pitch Interview with Celebrity Correspondent Eileen Shapiro

PRfect Pitch focuses on…


by NRPR Group

NRPR Group Continues Successful 2020, Receiving Recognition with Nine Awards in First Half of Year

We are pleased to share that even…


by Lynda Starr

Physical Distancing Does not Equal Social Distancing

Our vocabularies have changed…


by Lynda Starr

Are You Ready for Some Football?

The Super Bowl is the largest…


by Lynda Starr

Helping Fellow Coworkers is Part of the Job

Face it, we work eight-to-10 hours…


by Lynda Starr

How to be a Role Model

As mentioned in previous blogs, I…


by Lynda Starr

Happy Boss’s Day to a “Boss” Boss

October 16th is National Boss’s…


by Lynda Starr

Life lessons from Football

Autumn is in the air, and in the…


by Lynda Starr

Honoring the Servant Leaders

There are many types of leaders…


by Lynda Starr

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NRPR Group

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Jessica Ferguson

An early era “NeRPeR,” Jessica serves as Senior Editor for NRPR Group. Reporting to the CEO, she reviews and revises all external-facing communications and documents, while helping the team enhance their strategic storytelling skills, abstract thinking, business acumen and writing prowess through individualized coaching and group skills labs. She is a master storyteller and seasoned business/brand strategist with a decade of experience supporting the narratives and nuances of brands and businesses across the world.

With a core emphasis on increasing social impact, enhancing representation and elevating cultures through her work, Jessica is passionate about supporting and partnering with brands and thought leaders who are positively disrupting industries and societies at large. She is a relentless researcher, learner and analyst who measures herself, ultimately, on the impact she leaves behind in the work that she does.

A lifelong student of literature, journalism and philosophy, she regularly writes for/is published by several international publications and has ghostwritten two books in under six months’ time. She is a dedicated human rights advocate who partners closely with frontline leaders, legislators and law enforcement to protect and empower the most vulnerable among us. She is an alumna of the University of California, Santa Barbara and has been formally educated in America, Italy and France.

Jerry Knaak

Senior Copywriter

Jerry Knaak is Senior Copywriter at NRPR. He is a ten-year U.S. Navy veteran and has been writing professionally in one form or another for the better part of 30 years. He works hand-in-hand with our CEO to ensure all press releases, narrative writing, Q&As, FAQs, and more are thoughtfully crafted for our clients.

A native of Rochester, N.Y., he worked in professional football with the Oakland Raiders for 20+ years, producing thousands of articles for online publication during his career, leading website copy strategy, copy for the Raiders’ Gameday Magazine, and more. Jerry has worked as a print journalist, a broadcast journalist, a disc jockey, a digital media director, a historian, and public relations professional. He has written three published novels.

Jerry enjoys reading, watching movies and good serial television, and exercise. He is also an avid blogger and previously hosted the Get the Knaak podcast.