NRPR is Proud to be a Leading, Award-winning PR Firm!
Here at NRPR, we know it can be a tall task for any business to manage its public image skillfully, while trying to stay afloat in a weak economy. That’s why we’re here to help clients with customized, integrated communications and marketing plans!
NRPR Group is an award-winning, exclusive PR firm and communications machine that works with some of the most prominent and disruptive companies around the world! Based in the heart of Beverly Hills, California, our team is made up of skilled writers, communicators, and thinkers who understand the value of building strong client relationships and continue to build long-lasting ties between clients, brands, the media, and influencers.
We’re storytellers at our core and have cracked the code on using PR, digital marketing, and marketing communications to elevate our clients as authorities in their industries. Our clients, friends, and media are passionate about their respective missions and we support them by creating lasting relationships with members of each of these constituencies to produce ongoing buzz and recognition. From startups to Fortune 500 companies within consumer tech, fintech, healthtech, enterprise, mobile, digital entertainment, lifestyle, sports, and consumer products industries, NRPR services the best-of-the best clients with a very high-touch, results-oriented approach that positively impacts our clients’ bottom lines even during difficult times.
NRPR works with clients and media to disseminate positive messages about the initiatives the company is involved in, and how it is adapting to meet the changing circumstances brought on by the pandemic. Currently, there are opportunities for a company to grow while there is less competition for media attention because some companies may be holding back on media outreach due to temporary economic constraints. Partnering with a group of Public Relations specialists, such as NRPR, can open doors for visibility and increased sales that a company may not have previously considered by reaching new audiences and reinforcing company visibility with entrenched audiences. NRPR clients gain media attention because we work closely with clients to understand their unique value proposition. NRPR team members have expertise in building relationships with media across industries, and prepare clients for the best way to share messaging with media to gain their attention and which lead to coverage.
Our agency partners with clients, working closely with the CEO and key executives to discover the stories that would resonate with media influencers and their audiences. We work closely with clients to develop marketing and public relations goals and take the time necessary to learn all we can about clients, executives, products, and how their products help users in order to craft clear messaging. NRPR works with clients that are game changers in their field and we only work with clients whose vision and products and service align with our values, which adds to our enjoyment of sharing their stories with influencers.
Team NRPR also maintains a high standard of client service and will go the extra mile when proactively seeking opportunities for clients. We build relationships with media based on respect, and appreciation for what they do. NRPR understands that public relations pros and media professionals must work together in a symbiotic relationship. We never take shortcuts or the lazy way to try to achieve goals for clients. Public Relations is not issuing a press release and seeing which media outlets run it. Everything NRPR does for clients is carefully planned and executed and we work with media to assure they have what they need for accurate reporting.
NRPR also works closely with clients to assure they are prepared for media interviews by arming them with the necessary information, statistics, user stories, and know-how to stay on point. NRPR helps clients to compile answers to the types of questions a reporter is likely to ask, developing key points, tying the news to industry trends, designing a PowerPoint and supporting materials, and having information available about the reporter and the publication, its viewpoint, and its audience.
In light of our prowess and client dedication, NRPR Group has been included in a list of the top public relations agencies to work with in Los Angeles by The Manifest, a B2B how-to-resource guide and business data site. The platform connects industry leaders with the top talent in the global services market by presenting data about past company projects.
We’ve also received high praise from our clients on Clutch, a B2B market research firm. The Clutch team conducts client interviews with past and current partners to gauge impact and effectiveness. In these 15-minute review calls, companies are graded on quality, attention to project timelines, and overall project management acumen. A finished case study style review is then published to our profile. We’re happy to share that we’ve earned five out of five stars based on our Clutch reviews so far. Take a look at some of the kind words our past clients had to share:
“NRPR is the best PR company we have ever worked with, and the leadership team is constantly expanding its vision. I can say they are an invaluable asset to our business because thanks to their efforts, we can guarantee that our publishing clients get results.”
– CEO, Publishing Company
“The reason why I continue to work with NRPR Group is because I know Nicole. She’s passionate and dedicated to her commitments to her clients. Nicole goes for it. She’s always willing to do something different to support me, even if it’s outside of the original scope. I also really appreciate that she’s not there to nickel and dime me on the contract. Instead, she does what it takes to support us so that we can elevate our profile. She’s here for us.”
– Principal & VP of Strategy, Real Estate Private Equity Firm
Interested in learning how NRPR can help your business soar head and heels above your competitors? Drop us a line today and we’ll be happy to walk you through our unique and exciting strategies for success.
The Importance of Email Marketing for Better Conversion Rates
Email marketing has now become one of the best ways to connect with clients and prospective customers. Businesses use emails to continually engage with their target audience and convert them into paying customers. This post discusses how important email marketing can be for your business in improving customer conversion rates.
- Develop more robust relationships with the customer
Email marketing statistics have proven that your clients value emails that are attractive, informative and help to solve a problem they are having. The better the email, the less time and effort it requires to make it noticed.
It's nearly impossible to reach out to all your consumers personally or by phone. Email marketing campaigns help businesses to bridge that gap. You could even establish a DRIP marketing campaign for smoothly running the procedure. The DRIP concept was developed by Marketing Communications textbook author Chris Fill, and is the use of a series of emails designed to Differentiate, Reinforce, Inform and Persuade the audience.
- Increased traffic to your website
Emails are an excellent method to push customers to visit your website. You can include relevant links to your website within your email. You can even utilize your email campaigns to engage customers with other useful pieces of the content published on your website or blog site.
Catchy email subject lines can also enhance your chance of engaging more people. You can also create an email marketing template that can drive you more traffic and conversion and assure that you are sharing a consistent message.
- Establish authority
When you provide service, your objective is to establish yourself as an expert in the industry. You have to prove the authenticity of the service you offer for developing authority in the eyes of the customers. Email blast can be used to demonstrate knowledge and build credibility on your industry, market, and with readers.
- Create excitement
Email marketing trends show that customers also want exclusive perqs through emails. Since all customers are not the same, the one-size-fits-all technique doesn't work. Your email campaigns should send a clear message to your consumers. It should make them feel that they are valuable and crucial for your organization.
Small businesses may not have the resources to offer free stuff to all your customers. However, a little something extra can go a long way. Rewarding your customers with freebies shows a kind gesture from your side toward your customers; it's an excellent way to achieve your marketing goals.
- Much better brand recognition
Today, the most recognized brands have established their name in such a way that the market in which they operate make them distinct from others. Their success is aided by an email marketing funnel for every marketing campaign that helps them to attract users to their products and services by emailing them with the right content at the right time based on their current buying stage. The marketing funnel stages refer to the probability that a customer will complete a transaction. The possibility of becoming a customer increases as the buyer moves down the funnel.
Conclusion
Email marketing provides a reliable mode of communication between your brand and your consumers. It is a cost-effective approach to reach a wide range of consumers who regularly check out your content.
Sara Williams is a content writer at PeppyBiz.
Achieving A Work Life Balance
A healthy work-life balance is something a lot of people neglect, much to their detriment. Yes, working hard and being dedicated to your job is all well and good, but hardly the most important thing in your life. This becomes painfully clear to people who only realize this when they are older and the consequences of their lifestyle start to catch up with them. A strong leader should step in and help his employees now before life passes by the employees. By setting an example and creating opportunities, good leaders will entice people around them to seek a better work-life balance. Being a great leader is about taking care of the people who work for them in order to improve their performance.
Time Management Is A Key to A Good Work-Life Balance
All good leaders are workaholics. While working 60 hours each week is sometimes necessary to push through a difficult project, In the long run it is completely unsustainable, especially if you have a family. It is highly detrimental to your health and will wreak havoc on all your relationships. Finding time to be with your family is a key aspect of a healthy work-life balance and a crucial part of your life in general. After all, why even spend so much time at work if you can’t enjoy the fruits of your labor with the people you love? If your work involves a lot of irregular hours, the best way to stay on top of things is to create a family calendar, where everyone can mark important dates. That way you can be sure not to miss anything.
Take A Vacation
According to the U.S. Travel Association, 52% of all United States workers left their vacation days unused in 2018. The main reason for this is that they fear how much of a backlog will await them on their return. A massive backlog isn’t a good enough reason not to take a break from work and go away for a few weeks of relaxation. It doesn’t even have to be some exotic destination, because even a staycation will do wonders for your work-life balance. We all need to take a break and leaving our vacation days on the table will do us no good in the long run. This goes for leaders, too. You can be the greatest leader in the world but burning out won’t help anyone. From time to time, we all need to unwind and vacations are a great opportunity to do that.
Stay Organized
It is a well-proven fact that clutter can have a negative impact on our psychological well being. It can increase our anxiety and stress levels, hampering us in our everyday tasks. That is why having an organized office is crucial for striking a healthy work-life balance. Not only will it increase your job satisfaction, but it will also reduce the amount of stress you accumulate there. As they say, cluttered space is a sign of a cluttered mind, at least that is the message your co-workers and bosses will get from your untidy office space. Once you get it organized, you need to keep it that way. The easiest solution is to create a schedule and keep it. Dedicate a half hour each day to decluttering your office and you will see a marked improvement in how you feel about spending time there. As a leader, you can set an example by keeping your office organized and demand the same from your employees.
All Work and No Play
It is also important to set aside some time when you can unwind and do things you enjoy. For many people, gaming is that outlet. It allows them to relax and enjoy themselves. Apart from regular gaming, lots of people enjoy spending time on iGaming. If that is the case, sites like AskGamblers can help you find the content you like. Spending a few hours lost in the imaginary world can do wonders for our stress and anxiety levels, allowing us to recharge our batteries and be ready for another day in the office. Organizing gaming events on a company level is another example of good leadership.
Author bio:
Anna Stinson is a tech writer and researcher interested in startups, web development and business innovation. She is passionate about motivation, self-development and yoga. A recent hiking enthusiast, she enjoys exploring new trails and breathtaking views.
You can find her on Twitter and Facebook.
How to Grow Your Email List and Boost Conversions
Despite a number of new marketing strategies, email is still as relevant as ever. But before you can start creating your first email campaign, you need an email list. Even if you already have one, you should bear in mind that email marketing data decays at a very fast pace – by 22.5% every year. People change jobs, phone numbers, and email addresses, meaning that you need a fresh influx of contacts in order to keep your list updated and your funnel full.
As purchasing a list is a big no-no for many reasons, here are some tips on how to grow your list with high-quality, targeted contacts and subsequently boost your conversion rate.
Create Superb Content
When we say “content” we mean both your website content and your email copy. You won’t go very far if your resources are scarce and you don’t offer value to your recipients. One of the best ways to capture new leads and get website visitors to submit their email addresses is by producing highly-relevant content that tackles some of your target audience’s biggest pain points. Make sure to optimize it for search engines so that your visitors can find you when they’re searching for a solution.
There are several ways to get website visitors to give you their email address. For example, you can use a Subscribe button on every web page, which is a pretty subtle way. Gating your premium content is another solution, and it can be very effective if the content you’re locking is really unique and valuable. However, you have to give your visitors a good reason to subscribe, meaning that your regular free content must be worth reading as well.
Participate in Social Media Groups
81% of all SMBs use some kind of social media. Facebook, LinkedIn, Quora, and other social media and Q&A platforms are great for boosting your visibility and drawing the attention of your target audience. This tactic is very straightforward – join different groups relevant to your business and start regularly contributing to the community by being helpful - answering questions, sharing your experience, or giving advice.
When we’re talking about using Facebook as a list-building tool, it’s worth mentioning that by posting in groups, you’ll also overcome the problem of decreased organic reach. Every time you comment, other members interested in that topic will receive a notification. Besides, posts in groups receive greater visibility as they show up on members’ newsfeeds. The trick is to avoid being too pushy and promoting your website or business blatantly right away as that will put your potential visitors off. First, work on building your reputation and establish yourself as an expert. When the time is right, you can start posting links to your opt-in landing page.
Re-Engage Your Stale Contacts
If you have an old list with stale contacts, don’t just get rid of it without squeezing potential sales opportunities out of it. It’s a good idea to create an opt-in email campaign in which you’ll remind your old contacts of your company, ask them to opt-in if they wish, and promise that you’ll remove those who don’t want to receive your updates from your list. Although it seems a bit strange that a tip for growing your list is the one that will perhaps decimate it, you shouldn’t worry about this. As a matter of fact, this process is among the most important steps in data hygiene. By getting rid of those who aren’t interested in your company, product, and offers, you’ll have a clean list that’s worth investing your time and effort into. This will, in turn, ensure that your message reaches only the people who care and are most likely to convert, resulting in more accurate metrics.
Leverage Social Proof
Word of mouth has always been one of the most effective marketing methods, mainly because customers trust each other more than they trust brands. That’s the reason why so-called peer-to-peer marketing has become increasingly popular. What does this mean? Instead of asking and prompting your prospects to sign up for your campaign, subscribe for your newsletter, or convert in any other way, you should let your existing happy customers do that for you. Customer reviews on your landing pages and website can serve as a nudge when someone is on the fence and trying to decide whether to subscribe and give you their personal information. This is a powerful psychological tool that will add genuineness and credibility to your lead generation efforts.
These four simple steps can help you grow your email list and make sure that the contacts you add are truly interested in what you have to offer. Having a high-quality list will result in much higher conversion rates and the success of your email campaigns.
About Michael
Michael Deane has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael's work at Qeedle.
How to Do Startup Branding to Gain a Competitive Edge
Your brand is an essential part of your startup identity—the face and the personality of your businesses that you want the others to see and recognize you by. It’s also a surefire way to make your startup stand out from all the others and become the preferred choice of your target audience.
Here are the five most important steps you need to take in order to brand your startup to gain a competitive advantage.
Know Your Target Audience
The key to creating a product or a service that will be appealing to a certain audience or market lies in knowing who exactly you are creating it for and who will benefit from the product or service. If you try to sell to everyone out there, you’ll end up selling to no one, thereby limiting your chances for success in the early days of running your business. The same stands for your startup branding – instead of making it your goal for your brand to become noticeable to every random person, make sure to be easily recognized, remembered and liked by your target audience, that is the one you’ve precisely defined.
Research your target audience to get a better understanding of who they are and what kind of brand they would be loyal to wholeheartedly. Make sure you use every chance you have to converse with your prospects so that you can get their genuine impressions and feedback. Also, be aware that your target audience is not coherent in the sense that all your potential customers have the same needs and interests. Any audience consists of subgroups that differ by some relevant traits such as their age, location, education or income level.
If you want to communicate your branded messages better and tailor them to the needs of your customers, consider creating buyer personas, to represent each one of your customer groups. This will be important when crafting a brand message that will appeal to each of the groups.
Understand the Value Your Bring
Apart from knowing your target audience, and creating semi-fictional representations of your ideal customers, you need to be aware of your unique value proposition (UVP) before crafting your branding campaign. A UVP is a clear statement of the benefits you offer, how you solve your customers’ pain points and address their needs. It’s basically what differentiates you from your competitors. Some examples of the differentiators that play a crucial role in the success of your branding efforts are:
- The superiority of your product
- A unique business model
- A technological advantage
- A sales method; and
- Having superb talent or prime location, etc.
You can combine the differentiators to establish an even better position on the market and for even better results, as long as the differentiators are important to your clients and provable.
Supercharge Your Marketing Efforts
Starting from your brand identity – your logo, name, colors, fonts and all other visual elements you use to make your startup stand out from the crowd to the tone of your brands’ voice and your brands’ personality – it all comes down to producing top-notch content designed and tailored to fit the needs and desires of your target groups.
As most people use the internet and social media nowadays, going digital with your startup is a must. For starters, you’ll need a regularly updated and search engine-optimized website, blog, and accounts on social media channels that are relevant to your industry and preferred by your prospects and customers. However, don’t rely on digital campaigns only, as there are other marketing channels your potential audience can find even more credible. For example, stats show that 82% of consumers trust ads in magazines and newspapers the most when they’re deciding on a purchase.
Whether you’re using social media, a flyer or a branded banner to deliver the message to your audience, make sure your branding efforts are consistent across all the channels that you use. A brand style guide, covering all important topics such as your core brand identity (vision, mission, and values), verbal guidelines (tagline, value proposition, voice, tone) and visual guidelines (logos, fonts, typography, colors) can help you obtain such consistency. The point is to make your startup as memorable as possible.
Delight Your Customers
One of the top reasons why customers become loyal to the brand is the excellent customer service they can always count on. Make your customer service one of your key differentiators and wow your customers by ensuring each touchpoint between your startup and them is worthwhile and unforgettable. This means you have to respond to all your prospects' requests in a timely manner, provide them with adequate support and exceed their expectations by going the extra mile.
Keep Track of Your Competitors
Consumers always compare your brand to your key competitors. In order to beat them, you have to learn both from their mistakes and their wins. Fortunately, you can use various social listening tools to keep track of all the mentions of your brand online, as well as the mentions of your competitors. Also, pay attention to all their marketing efforts online – visit their websites, read reviews about them, watch their paid ads, and consume the content they publish. Use all data you gather this way to get a clear insight into their best practices and use them to move your brand forward.
It will take some time to establish a brand for your startup, but if you integrate these steps into your branding strategy, you’ll gain a competitive advantage and see your business flourish.
Michael Deane has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael's work at Qeedle.