NRPR Group’s relationship with L.A. Comic Con spans eight years, navigating the event industry post COVID-19 and evolving alongside the convention as each year continues to surpass the last in both talent and scale. In 2025, NRPR supported record-breaking results and media relations success, securing more than 800 press attendees and closing over 1,500 press hits. At the 14th annual L.A. Comic Con, the team welcomed a crowd of 131,000 attendees across the three-day weekend, marking the largest event in the convention’s history.
Major highlights from 2025’s star–studded show includes the first-ever Avengers to appear at the show (Paul Bettany and Elizabeth Olsen), a reunion from the iconic horror franchise, Scream, and panels with the casts of Doctor Who and Daredevil: Born Again. In addition to the talent, L.A. Comic Con debuted the 40,000 square foot “Akiba Station” and the premiere of the Stan Lee experience, both of which captured significant attention from local and national news.
Leading up to the event, NRPR continued working closely with L.A. Comic Con to refine its messaging and build on the momentum from the previous year. Team NRPR’s effort carried through every stage of the convention, from early buzz six months out to on-site media coordination throughout the weekend. By the time the doors opened, the PR work was already paying off with the volume of press lined up and new coverage rolling in across outlets.
As L.A. Comic Con looks ahead to its 15th show, NRPR is excited to continue supporting the convention from start to finish and watch the energy come to life when the convention floor fills.