Congratulations to Nicole Rodrigues, NRPR’s fearless CEO, on her new book Beverly Hills Boss, and to the full agency on recent agency growth and awards and the launch of NRPR Productions, which will increase the agency’s capabilities to include a full service production company, specializing in branded content, commercials, corporate videos, and YouTube series.

In Beverly Hills Boss, which is officially available today on Amazon and at, Nicole explains how you can become the boss of your life, journey, and destiny by sharing her story of how a young girl with a dream and the odds against her made dreams happen, and how you can too. With perseverance and dedication, Nicole learned to never give up on her dreams and to believe in herself. Rather than dwelling on the past, the “what ifs,” and “what could have been,” she focuses on the right now and to-dos. Whether you are a student, a young professional, an entrepreneur who runs or wants to start a business, a PR boss or boss of your own destiny, Beverly Hills Boss provides tips and other resources to develop necessary leadership and life skills.

In support of the company’s new NRPR Productions division, the team built a production studio, located at NRPR’s headquarters in Beverly Hills, California. Additionally, the team has added creative director and producer, Julin Jean, as well as award-winning cinematographer, Chris Pilarski, to the team’s ever-growing dream team. Both Chris and Julin are the masterminds behind NRPR Group’s new YouTube series and channel, inspired by Beverly Hills Boss.

“NRPR continues to set the example for what PR agencies of the future should and can be,” said Nicole Rodrigues, CEO and founder at NRPR Group and author of newly released, Beverly Hills Boss. “It has always been my dream to make NRPR Group the example of what a forward-thinking agency should be able to offer its clients. We have always understood that PR, social media marketing, digital marketing, and video marketing all need to work together in order for brands to maximize their marketing potential. We’re making that dream a reality and I couldn’t be more thankful for our newest additions, Chris and Julin, who bring so much experience to the team and have already made Beverly Hills Boss an exciting YouTube series in just a few short months.”

Winning industry awards reinforces the agency’s success and is indicative of the agency’s expertise and innovation. In 2019, Nicole Rodrigues and the NRPR team were recognized by Insights Success as one of The 30 Most Innovative Companies to Watch 2019, ACQ’s Gamechanger of the Year, ACQ5’s US – Strategic Communications Consultancy Firm of the Year, and by Bulldog with a Silver Award for Best Use of Personality/Celebrity – “Celebrities as Influencers.” In addition, Nicole Rodrigues also received a Bronze Stevie Award for PR Executive of the Year, PR Daily’s ACE Award for PR Professional Achieving Excellence, Bulldog Stars of PR – PR Professional of the Year – Silver, L.A. Biz Women of Influence, and CV Magazine ‘s Corporate Excellence Award for Most Influential Leader in PR & Social Media Marketing 2020 – USA. Nicole was featured on the cover of Insights Success Magazine’ s “The 30 Most Innovative Companies to Watch 2019,” the third edition to honor NRPR Group and Nicole as one of the 30 Most Inspiring Entrepreneurs of 2019.

“I am very proud of my team and all that we accomplished in 2019 and look forward to 2020 being an even better year,” continued Rodrigues. “Our success is based on hard work and not taking the easy way out. We will continue to look for new ways to bring our clients’ stories to life and to develop new tools that will keep us ahead of the curve. This includes building YouTube series, helping clients garner book deals, and tracking success with state-of-the-art reporting tools.”

In 2019, Nicole and NRPR quietly launched the new Beverly Hills Boss brand, which encompasses the first of many books, a YouTube channel, website, social engagement events, a social community and more. As a launch gift, supporters received “Top 10 Mistakes that Prevent You from Becoming a Boss,” Nicole’s report explaining traps people fall into on their road to becoming leaders. The Beverly Hills Boss YouTube channel is home to tips and tricks Nicole has learned as a seasoned PR and marketing professional and highlights the ups and downs along her journey to CEO.