Google completed 10 years of research on what makes a good manager at a company. These 10 traits resonated with Team NRPR, as they reminded us of our own CEO, Nicole Rodrigues. Over the next 10 days, we are running a special series on this blog with our reactions to the list and what it means to be a good leader. This is post 4 of 10.

If you check any job board, company description, or resume, you’ll likely see the word “results-oriented.”.Being results-oriented has become cliché because it’s an appealing concept – who doesn’t want to work with someone who cares about the final outcome of their work?

But being resulted-oriented is more complicated than achieving desired outcomes. It’s about smart, tactical decisions to achieve results thoughtfully and efficiently

A productive working style is key to supporting a results-oriented culture, but productivity is yet another often-oversimplified state. The way one does things is just as important as what they’re doing -if the work you’re completing is done shoddily, you’re not really producing strong results.

NRPR Group maintains several best practices in pursuit of a productive and results-oriented culture:

Strategic Allocation of Work. Work is always allocated with an eye for the company’s total capacity, so that every single team member can maintain a manageable workload with achievable deadlines and appropriate prioritization.

Constant Written Communication. Team NRPR is spread across the country, with NRPR-ers in Los Angeles, San Francisco, Las Vegas, and New Jersey. Despite working across time zones, the team is kept abreast of our overlapping projects through constant written communication via email, Slack, and texting, allowing us to keep tabs on projects’ status and stay supportive of each other as a team.

Client-Facing Reports that Quantify Results. NRPR Group keeps our clients informed of our work through regular reports that highlight the final results of our work – finalized press hits, speaking engagements, and awards won. Still, we don’t miss the forest for the trees – ongoing projects are shown within reports with hours logged and their current status so our clients can understand the effort and high levels of productivity going into their deliverables.

Smart Usage of Meeting Time. That meeting could have been an email – so it was. Too many companies use meetings to accomplish work that could’ve been done more efficiently online. NRPR Group has regular meetings to ensure all projects remain on track, but work is always done via email whenever possible, allowing everyone to maintain a productive schedule.

All of us at NRPR are considered leaders in our own right, as our CEO, Nicole Rodrigues, insists all of us, including herself, remain focused, productive and always working towards great results.